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Workshop

Introductory Guide to Qualitative Data Analysis

Welcome to our specialized workshop on Qualitative Data Analysis (QDA) – your gateway to mastering the art of interpreting complex data sets. Designed for both novices and those looking to deepen their understanding, this workshop offers a comprehensive introduction to the world of qualitative research.

Why Attend?

  • Comprehensive Learning: Gain a thorough understanding of key concepts and methodologies in qualitative data analysis.
  • Foundational Knowledge: Build a solid foundation in qualitative data analysis, essential for any researcher or academic.
  • Expert Guidance: Learn from seasoned data analysts and researchers with years of industry experience.
  • Networking Opportunities: Connect with peers and professionals in the field of research.
  • Resource Materials: Receive exclusive access to workshop materials and resources to support your ongoing learning.

Who Should Attend?

  • Graduate Students: Enhance your research skills and boost your thesis or dissertation with robust qualitative analysis.
  • Academic Researchers: Update your methodological toolkit with advanced qualitative techniques.
  • Industry Professionals: Apply qualitative data analysis to uncover deeper insights in market research, user experience studies, and more.
  • Anyone Interested in Research: Whether you’re new to the field or seeking to refine your skills, this workshop is tailored for all experience levels.

Workshop Value

Key Components of the Qualitative Data Analysis Process:

  • Understanding Qualitative Data: Learn what qualitative data is and how it differs from quantitative data.
  • Data Collection Techniques: Explore various methods of collecting qualitative data, such as interviews, focus groups, and observations.
  • Data Coding: Discover how to systematically categorize and code your data to identify patterns and themes.
  • Data Interpretation: Develop skills to interpret your findings and draw meaningful conclusions.

Steps Involved in Qualitative Data Analysis:

  1. Data Preparation: Organize and prepare your data for analysis.
  2. Coding and Categorizing: Learn techniques for coding and categorizing data effectively.
  3. Theme Development: Identify and develop themes from your data.
  4. Data Interpretation: Analyze the themes and draw insightful conclusions.
  5. Reporting Findings: Learn how to present your qualitative findings clearly and compellingly.

Click to Register Now!

Date: July 20, 2024
Time: 10:00 AM – 11:00 AM
Venue: Suite 604, Corporate Place, 9 Dorothy Nyembe Street, Durban.

Ensure your place by registering at Book Now

For more information, contact us at:
📞 +27 (031) 065 1929 / +27 74 583 3422
📧 info@mgresearch.co.za


Unlock the potential of qualitative data. Dive deep into your research and uncover the stories behind the numbers.

Register to Book your Spot Today

Don’t miss this opportunity to advance your research skills. We look forward to welcoming you to our workshop in Durban!