World Suicide Prevention Day: Answering the Call for Help

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World Suicide Prevention Day: Answering the Call for Help

Every year on 10 September, the world comes together to observe World Suicide Prevention Day a solemn reminder of the urgent need to prioritise mental health and take collective action to prevent the silent epidemic of suicide.

Globally, close to 3 000 people die by suicide every day, while an estimated 20 or more attempt to take their lives for every one who dies. The numbers are devastating: about one million people die from suicide annually, leaving families, friends, and communities shattered in its wake. In South Africa alone, more than 14 000 lives are lost to suicide each year.

The South African Federation for Mental Health underscores the gravity of the issue, noting that suicide is now the third leading cause of death among 15–29-year-olds worldwide. For each life lost, 20 attempts are recorded statistics that reinforce the urgent need for open conversations, better support systems, and proactive intervention.

“Mental Health Should Be Talked About More”

Siboniso Malinga, Mental Wellness Lead at M&G Research, emphasised the importance of destigmatising mental health,

“Suicide prevention is critical because mental health is critical. We cannot continue to treat mental illness as a hidden issue. Talking openly and creating safe spaces for people to seek help is one of the strongest ways we can prevent the rising numbers of suicide cases.”

SADAG’s Lifeline to a Nation in Crisis

The South African Depression and Anxiety Group (SADAG), the country’s leading mental health advocacy organisation, plays a central role in suicide prevention. They operate the only Suicide Crisis Helplines in South Africa, available 24/7, 365 days a year.

The demand is overwhelming as one in every four calls SADAG receives is suicide related. Their goal for this year’s World Suicide Prevention Day is direct and urgent: “Answer the Call for Help.”

Accessible, immediate crisis intervention is not just vital it is lifesaving.

Finding Help and Support

For individuals experiencing suicidal thoughts, or for those concerned about loved ones, confidential help is available:

  • Lifeline – 0861 322 322
  • South African Depression and Anxiety Group (SADAG)
    • 0800 21 22 23 (8am – 8pm)
    • 0800 12 13 14 (8pm – 8am)
    • SMS 31393
  • Other Suicide Hotlines – Visit the International Association for Suicide Prevention for global resources

Suicide is not an inevitable outcome it is preventable. Breaking the silence, reducing stigma, and ensuring access to mental health support can save countless lives. This World Suicide Prevention Day, South Africans are urged to reach out, to listen, and most importantly, to answer the call for help. Because behind every statistic is a life that matters.

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